73 Turrini Circle had been on the market with another agent for nearly 5 months without a sale. However, upon implementing our strategic marketing approach, which included premium staging, photography, and videography, Joujou was able to secure a buyer within 4 days.
73 Turrini Circle’s seller/builder, Gary Massari, recently talked about his experience working with Joujou on Kathy Fettke’s “RealWealth” podcast:
Although this home offered many positive attributes (single-level, multi-generational living, ADU, guest/junior suite, high-end materials, and more) the seller shared that potential buyers could not see beyond certain challenges highlighted by staging and marketing choices. Joujou was able to take these challenges and turn them into triumphs.
In real estate, not all agents deliver the same results. Partnering with an agent who values attention to detail and understands the current buyer profile is crucial. By highlighting property features and matching them with the unique preferences of potential buyers, Joujou was able to help this seller achieve a seamless and successful outcome.
When putting a home on the market, it’s essential to recognize that it only gets one opportunity to make a lasting first impression. From the moment potential buyers look at the property listing, they begin forming opinions that can heavily influence their decision-making process. The presentation of the home, both online and during viewings, sets the tone for the entire selling experience. Attention to detail, cleanliness, and staging can significantly impact how buyers perceive the property’s value and potential.
Please feel free to reach out anytime to schedule a consultation about buying or selling a home.
Seasonal trends suggest that Spring of 2024 will be a busier time for luxury home sales, so now is the time to begin prepping your home for the market if you are considering selling.
Nationally, per NAR, the percentage of all-cash sales hit a 9+ year high. Besides investors, who often pay cash, 40% of homeowners own their homes free and clear – when they sell, they have plenty of cash to buy. And long-term owners who still have mortgages have generally accumulated a lot of equity. Then there’s the new stock market wealth, and, of course, the very affluent.
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Home Depot’s quarterly sales declined nearly 3% year over year in the 4th quarter of 2023, more indication that retail is slowing. (profits were up though) It expects 1% growth in 2024. Walmart's quarterly revenue rose 6% – possibly indicating shoppers turned to the big-box retailer for lower prices – and global e-commerce sales grew by double digits. (CNBC)
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Homes under 500sf are not taking over anytime soon and are less than 1% of the new homes built in the US, but home dimensions are shrinking in areas to fuel affordability. A 12ft x 14ft primary bedroom can accommodate almost everything a 14ft x 18ft bedroom – a third smaller – does. If construction costs $300 per square foot, that’s $25,000 saved already. (NYT)
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Warmer winters have their advantages: US natural gas prices have plunged to a near-3-decade low as what is set to be the US’s warmest winter on record slashes demand for the heating fuel just as production surges to record levels. The number of heating degree days, a measure of coldness based on how often temperatures fall below a certain reference point, has dropped 7% over the past 20 years and could help reduce inflation. (FT)
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New York City’s population is almost 8x the size of the state of Wyoming but just 1/108th the size, 46% larger than the state of Colorado's population but just 1/222 its size, and 25% larger than the population of the State of Indiana, but 1/67th the size. That gave me a headache!
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More neighborhood news: Starbucks plans to open more than 600 new stores this year, increasing its U.S. footprint by 4%. (CNBC)
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Emptynester Boomers own about 28% of homes in the US with 3 or more bedrooms. 54% of baby boomers own their homes free of any debt. Almost 40% of baby boomers have stayed in their homes for at least 20 years.
